Mar 9, 2023

La Borinqueña: An Interview with Creator Edgardo Miranda Rodriguez

by: Rachel Spause and Jenny Donnelly Johnson

Mural Arts Philadelphia’s Art Education students and La Borinqueña creator Edgardo Miranda Rodriguez teamed up to create a gorgeous mural dedicated to the spirit of nature and the preservation of our planet. It is an image that celebrates the power and heritage of Puerto Rico via women historically on the island and here in the United States. Artist Edgardo Miranda Rodriquez, creator of the comic book and mural La Borinqueña, sat down with Mural Arts Rachel Spause to discuss his iconic character and the impact of creating this mural in the Norris Square neighborhood.

Who and what is La Borinqueña?

There was a deliberate intention and design for how this character was created; that she’d be an undergraduate student; that she’d be a student that’s coming from a solid family.  Her mother’s a doctor, her father’s a stay at home dad, and they are a middle class family in Brooklyn; and it was important that the character didn’t come from a broken home. The character is an environmental studies college student. She leaves New York City, for what she feels is going to just be a semester abroad. But, not only is she taking classes, she’s also helping her grandparents run a café. But, I also wrote this story with the idea that this character can introduce to readers the idea of what it is to live in a colony. The idea of living in a country that is not a country. Puertorriqueños have this nationalism, and they refer to themselves as being a country when they’re actually not. So the story revolves around this character. What does it means to be a young woman? What does it mean to be a young Afro-Latina? What does it mean to be a young woman concerned about the environment? What does it mean to be a student? Soon after in the story, she realizes that she’s the chosen one, and she’s been given this opportunity to have these abilities and have these powers. I realized with publishing these graphic novels that now is the time to shine some light on women. Not only to shine a light on women, but via the mural, to shine a light on the diverse women. Along with La Borinqueña are real historical figures. To me it was important to show the diversity of women, that they were mixed race or Afro-Puerto Ricans. From activists, to librarians, to poets, to teachers, to show that range of who these women are.

How did this process begin, from comic book to mural?

I was giving a talk at Taller Puertorriqueño and, at the signing event, Julia Lopez came up to me and she asked “How would you feel about a La Borinqueña mural in Philadelphia?” and I was like, “Are you serious? Let’s do this, let’s make this happen!”  When discussing what the content of the mural would be, I immediately said, “It’s gotta be a La Borinqueña mural!.” What I’ve cultivated these last seven years is an idea and concept around branding and this intellectual property, but used as a tool for advocacy, used as a tool for cultural upliftment. That’s one of the reasons why many people in the community in Philadelphia — North Philadelphia to be exact were so excited because they saw what this character represented and they saw what this could represent for this community. Phil Asbury evolved the project further. I was commissioned to be an artist participating in educational activities and workshops with youth, which is in line with a lot of our advocacy work. Phil set us up to start teaching classes in various neighborhoods in Philadelphia. I reached out to my friend and comic artist Mike Hawthorne, who grew up in Philadelphia, and asked him if he would work with me on this mural. At the time he was under this exclusive contract with Marvel, but he received permission from them to work on this project with me. I art directed the entire mural. I created a mixed media collage with photo references and illustrations. Then, I brought it to Mike, and he literally took my ideas and rendered them based on my concept. When you look at Superheroes or characters of color, BIPOC characters, there’s this notion that they’re created just for the audience that they’re representing. The classes I taught showed that youth of various backgrounds really understood, really celebrated, and really loved La Borinqueña, regardless of their race or background. It was incredibly inspiring to see how engaged they were and that they were invested in something that didn’t even specifically speak to them.  As part of our workshops, everyone got a copy of the graphic novel. It was something that was multifaceted for the youth because they were able to engage with me as a storyteller, and they were able to see the graphic novel. They were also working on a project that wasn’t going to be a recreation of a comic book page. It was going to be an image that spoke about biodiversity, that spoke about the role of women, historically, in different aspects of society. It was going to be a mural that was going to introduce to the community the power of nature. 

It was an incredible experience working with Mural Arts because I really appreciated how the educational component was very, very key to making this a successful project.

- Edgardo Miranda-Rodriguez

 

  • La Borinqueña © 2022 City of Philadelphia Mural Arts Program / Edguardo Miranda Rodriguez, 148 West Norris Street. Photo by Steve Weinik.

  • La Borinqueña dedication, September 23, 2022. Photo by Josh Golzalez for Immortal Vision Studio.

  • La Borinqueña dedication, September 23, 2022. Photo by Josh Golzalez for Immortal Vision Studio.

  • La Borinqueña dedication, September 23, 2022. Photo by Josh Golzalez for Immortal Vision Studio.

  • La Borinqueña in-process, August 31, 2022. Photo by Steve Weinik.

  • La Borinqueña in-process, August 31, 2022. Photo by Steve Weinik.

  • La Borinqueña in-process, August 31, 2022. Photo by Steve Weinik.

  • La Borinqueña in-process, August 31, 2022. Photo by Steve Weinik.

  • La Borinqueña public paint day at Norris Square, July 29, 2022. Photo by Josh Gonzalez for Immortal Vision Studio.

  • La Borinqueña public paint day at Norris Square, July 29, 2022. Photo by Josh Gonzalez for Immortal Vision Studio.

  • La Borinqueña public paint day at Norris Square, July 29, 2022. Photo by Josh Gonzalez for Immortal Vision Studio.

  • La Borinqueña mural design by Edgardo Miranda-Rodriguez.

There was also a lot of drama because this whole project started just before, and continued through the global pandemic. We were trying to figure out what we could do during quarantine. During that time we lost permission for the wall we had hoped to use because the owner of the building [was having financial difficulty and lost his property]which was very reflective of what was happening nationally. Eventually Mural Arts found a new wall through a partnership with Norris Square.

Philadelphia has the second largest population of Puerto Ricans in the country. How impactful is this mural in this neighborhood? What were your interactions with the community members?

It’s truly inspiring to see the work that we did with La Borinqueña and how it was received. It was magical to be at that opening because there were youth approaching me, there were elders approaching me, there were elected officials. It was an amazing intergenerational outpouring of love and support.  When I arrived on the day of the dedication, I made a video, and it’s one of my most watched videos on Instagram. It’s my reaction to the mural, and it’s the funniest thing even though I worked on something for so long, when I see it, I just can’t help myself and I am in awe, I’m crying in excitement. I recall that we pulled up and my partner and wife Kyung [said], “I have to film your reaction.” She filmed me looking at this epic, three-story mural and it was very similar to the reaction I had when I saw our La Borinqueña costume in Washington, DC at the Smithsonian museum. It’s a sense of overwhelming joy that I’ve created something that can connect with people on so many different levels in a new, but familiar way. We live in an era where we’re kind of bombarded by superhero imagery but none of these images specifically speak to us as Puertorriqueños.

How do you want people to feel when they see this mural?

I think that, ideally, I want people to feel that they are seen. I want people in that community specifically to know that they are visible. That they are worthy, that they are worthy of being celebrated, and that they are art. That they can be the subjects of art, that art can actually come and be a part of their community. They don’t have to always leave their community to experience that. I also want people who come to see the mural to understand the diversity and the experience of Puertorriqueños in the US. That we deserve art that celebrates us, and not just one or two pieces, but multiple pieces because we should not be relegated to tokenism. 

I also want viewers to recognize that there’s another way of looking at this kind of genre of superheroesthat they can come from our own perspective and that they can be used as tools for social justice and for equity, not just for corporate branding. I think that’s the mistake oftentimes that the corporatization of this genre has done, that this medium has done. It makes people think that this idea, this notion of superhero storytelling is simply that. It’s a genre, and I think if I’m an independent storyteller, I can use this genre to tell my stories. To use this as a tool to uplift people. 

What do you see next?

I see five more Mural Arts murals with La Borinqueña. Of course it’s important to have these murals in North Philly, but we need to have a La Borinqueña mural downtown! The entire city should see this. One of my favorite murals is the Julius Erving mural and it’s located in the Callowhill neighborhood, along the border of Chinatown. I mean, how dope is that?  It should be that a mural can be anywhere. I love the fact that Amy Sherald did Michelle Obama’s portrait, and that her mural can be seen when you’re driving through downtown Philly. This towering image that she created, I love that. I would love to see something that celebrates Puerto Rican heritage as you’re driving through downtown Philly, see one of these high rises like, “oh wow look at that beautiful image around Puerto Rican culture.” That’s what I would want next,  I want to see these murals in spaces that go beyond North Philly.  I think that’s important because I think in order for there to be true equity, we need to see humanity in all of ourselves. We need to see ourselves and if you don’t see me, how can you expect me to see you? 

What about a Bad Bunny mural, La Borinqueña style?

That would be dope! I think there are a lot of ideas, I think there is a lot of history. I’m looking at a comic book cover right now that’s in my office. It is an image of Young Lords marching through Philadelphia. It’d be amazing if there was a mural that showed that part of the history and if that was [located] in downtown Philly.

In the context of working with Mural Arts, I think that there’s so much more that can be done. It would be amazing if there was a an Augmented Reality app that Mural Arts had so when you went through Philadelphia, and you just had your smartphone or any other smart media, there would be this interactive kind of like experience that could be an interview with the artist or some documentary footage of the mural being made. I would like to see more opportunities to embrace new technology with the murals that are created.

 

 

Last updated: Mar 9, 2023

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